Revenue Recovery SystemAI lead follow-up · real estate teams · 24/7

Your leads go cold in 5 minutes.
We respond in 22 seconds.

Close22 texts every new lead in 22 seconds, qualifies them, and books the showing — even while you're mid-showing with someone else. Works with Zillow, Realtor.com, Homes.com, Facebook, Google, and your website.

Built for agents, teams, and brokerages that already pay for leads and need a cleaner system for first response, routing, and follow-through.
22s
Avg first response
78%
Hire the first agent who responds
24/7
AI coverage
60-day
Money-back guarantee
Twilio A2P-verified messaging·AI by Anthropic Claude·Payments by Stripe·TCPA-compliant opt-out on every text
Benchmarks shown reflect current workflow defaults and common speed-to-lead benchmarks for paid real-estate lead funnels.
Watch the demo

See Close22 in action.

A guided walkthrough — from a lead's first text to a booked showing, plus a full tour of your agent dashboard.

A real conversation

22 seconds after a lead lands, this happens.

Not a canned autoresponder. Close22 reads the inquiry, sends a personalized SMS, and helps move the conversation toward the next step before your competition catches up.

22sfrom inquiry to first reply · built to move toward booking
22
Close22
● Live · Auto-reply
Don't take our word for it

Be the lead. Text us right now.

Text this number like you're a buyer — try “Is 88 Birch Lane still available?” — and experience exactly what your leads get. The AI replies in 22 seconds and reveals itself after a few messages.

(484) 939-9820
Live demo · standard message rates apply · reply STOP to opt out · US numbers only
See The System

From inquiry to booked showing. One connected flow.

Close22 captures the lead, replies in seconds, and keeps the path to the next appointment moving.

Lead in0:00

New Zillow inquiry

Buyer asks if the home is still available and wants to tour this week.

Zillow3 bed buyerAustin, TX
captures
Text out0:22

AI responds first

“Hi Sarah, yes, it's available. Would tomorrow at 10am or 2pm work for a quick tour?”

Personalized SMSManaged texting
qualifies
Appointment moving0:47

Lead picks a time

The buyer replies, confirms interest, and chooses the best next step without manual chasing.

QualifiedShowing requested
syncs
Calendar synced1:00

Agent gets the handoff

The appointment, conversation history, and lead context are ready for your team.

Agent notifiedCRM updated
The Problem

You're paying for leads you're not closing.

It's usually not a lead-quality problem first. It's a response-time problem. Every quiet minute gives another agent room to win the conversation.

$12,000+
Commission lost per missed deal

One slow response. One lead goes cold. One closing lost. That's what speed-to-lead actually costs your business.

78%
Of buyers hire first responder

Not the most experienced. Not the best reviewed. The fastest. Speed wins every time.

5 min
The danger window

If the first real response does not happen quickly, the lead often starts talking to somebody else. Speed is not a nice-to-have in this category.

Close22 responds in 22 seconds and keeps the conversation moving while your team focuses on closing.

Start 14-day trial
Platform

A response layer for your team. Not another bloated CRM.

Close22 focuses on the first-response window, the appointment path, and the leads that slip when nobody follows through clearly.

— 01
i

Revenue Leak Detector

Audits your full pipeline daily. Surfaces ignored leads, overdue follow-ups, and paid traffic with no appointment path — before they disappear for good.

— 02
ii

Approval-Based AI

Choose your send mode per lead source: draft-only, one-tap agent approval, or fully automated. You set the rules — the AI does the work.

— 03
iii

Booked Appointment Engine

Moves leads from first inquiry through qualification and toward a confirmed showing, consult, or next step without manual babysitting.

— 04
iv

Calendar Coordination

Supports agent notification, showing confirmation, and clean handoff so booked moments do not get lost.

— 05
v

Ownership & Routing

Every lead can be assigned, routed, and handed off with full context so nobody on the team is guessing who should step in next.

— 06
vi

Managed texting layer

SMS delivery runs through one clean Close22 workflow, so your team gets response speed, testing, and routing without a patchwork of tools.

How We Compare

Other tools manage your database. We protect the first response.

Most real estate software is built around lead management after the fact. Close22 is built for the first-response window, where speed and follow-through matter most.

vs Follow Up Boss

CRM organization vs. response execution.

Follow Up Boss is where many teams manage leads. Close22 is the layer that responds first, keeps the conversation alive, and helps move the lead toward a booked next step before handoff.

vs Lofty

Broad platform vs. focused conversion system.

Lofty covers a lot of surface area. Close22 stays focused on speed-to-lead, qualification, scheduling flow, and missed-pipeline recovery.

vs kvCORE

Heavy platform vs. lighter rollout.

kvCORE is often part of a bigger operating stack. Close22 is designed to be faster to launch, easier to measure, and more focused on first-response performance.

CategoryClose22LoftyFollow Up BosskvCORE
Core promiseRespond first and move leads to the next appointmentAll-in-one AI CRMFlexible RE OSBrokerage-scale platform
Revenue leak detectionYes Built inPartialNoPartial
Approval-based AIYes Built inLimitedLimitedLimited
Calendar-aware handoffYes Built inPartialDepends on setupPartial
White-glove setupYes Core positioningMixedMostly self-serveEnterprise-heavy
Outcome storyAppointments + pipelineProduct breadthSystem flexibilityPlatform depth
Typical rolloutUnder 10 min (email setup), < 5 days full flow2–4 weeks3–6 weeks6–12 weeks
ROI Calculator

See what you're leaving on the table.

31% of real estate leads never get a response. Move the slider to see your opportunity.

50 leads / mo
10100200350500+
— Leads ignored / month
16
— Est. pipeline leaking / mo
$52,224
— Annual revenue at risk
$627k
Based on avg $8,500 commission and 31% industry no-response rate (NAR 2024)
Start recovering this pipeline
Straight From The System

Real responses, written by the AI. Unedited.

These are actual first replies our live system generated from incoming lead inquiries — exactly as they were sent. No scripts, no templates.

Lead wrote

Is the home at 88 Birch Lane still available? I'd love to tour it this weekend if possible.

AI replied · 22s later

Casey! 88 Birch Lane is still available. I have Saturday and Sunday open for showings — which works better for you?

Intent: BuyingTimeline: this weekend
Lead wrote

I saw your listing at 88 Birch Lane and would love to schedule a tour. My budget is around $450k and I'm already pre-approved.

AI replied · 22s later

Amanda! 88 Birch Lane is still available and fits right in your range. I have Saturday at 10am or Sunday at 1pm open — which works?

Budget: $450k✓ Pre-approved
Lead wrote

Looking to buy in the Round Rock area, budget about $450k, pre-approved, hoping to move in the next 2 months.

AI replied · 22s later

Taylor! 129 Leadline Lane in Round Rock just hit and could fit your range. Want to walk through it this week — Thursday or Saturday work?

Area: Round RockTimeline: 2 months
Generated by the production system from test inquiries · qualification facts extracted automatically
Subscriptions

Priced on recovered pipeline.

Start free, prove the response flow, then upgrade when the system is recovering real opportunities for your team.

·
60-Day Money-Back Guarantee.If Close22 doesn't generate measurable results in 60 days, we refund every cent. No questions asked.
Free Audit
See exactly where leads are slipping through before you commit to anything.
Free
No credit card required
  • 1 lead source (test mode)
  • AI drafts responses (not sent)
  • Lead scoring dashboard
  • See your response gaps
  • Upgrade anytime
Run free audit
Launch
For solo agents ready to stop missing leads and start booking more showings automatically.
$397/mo
14-day free trial · no credit card
  • 1 dedicated AI texting number
  • 1 lead source (Zillow, Facebook, form, etc.)
  • AI texts every lead in 22 seconds, 24/7
  • Shareable lead capture form
  • Calendar booking from dashboard
  • CRM sync (FUB, HubSpot, kvCORE)
  • Lead scoring & conversation history
  • Email support
Start free trial
Brokerage
For full offices that need unlimited coverage, compliance controls, and a dedicated partner to run it.
from $1,500/mo
Custom pricing based on office size
  • Everything in Team, plus:
  • Unlimited agents, numbers & sources
  • Custom AI voice & tone per agent
  • Message approval & compliance workflows
  • Multi-office rollout support
  • Dedicated success manager
  • Custom CRM & tool integrations
  • SLA guarantee · white-glove setup
Book a call
The Founder

Built by someone who understands real estate.

Brock Weimer

Brock Weimer

Founder & CEO

Building AI systems that eliminate the speed-to-lead gap in real estate — so teams stop losing deals to slow follow-up and start converting more of what they already pay for.

Connect on LinkedIn →
“Agents don't lose deals on price first. They lose them in the first few minutes. Close22 exists to make sure speed-to-lead never costs your team another commission.”— Brock Weimer, Founder & CEO, Close22
FAQ

Common questions.

Everything you need to know before connecting your first lead source. Still curious? Reach out.

It's software that responds to new leads automatically by text and email within seconds of inquiry, qualifies the conversation, books next steps, and routes the lead into your CRM or workflow — so your team never loses a deal to slow response time.
Yes. Close22 works with Zillow, Realtor.com, Homes.com, Redfin, Facebook Ads, Google Ads, your website, and any other lead source. The easiest setup: forward your portal lead notification emails to your private Close22 intake address. Your AI handles the rest.
Most agents are live in under 10 minutes. Forward your Zillow or Realtor.com lead emails to your Close22 intake address and your AI starts responding immediately. No webhook or technical setup required.
No — it works alongside it. Close22 is the AI response layer between your lead sources and your CRM. It captures the lead, texts them in 22 seconds, qualifies the conversation, and syncs to Follow Up Boss, kvCORE, HubSpot, Lofty, and others automatically.
Yes. Close22 can move the conversation toward a showing, consultation, or next step, notify the agent, and sync the booked appointment into your connected calendar workflow.
You choose the send mode per lead source: draft-only (AI writes, you review and send), one-tap approval, or fully automated. You stay in control — the AI does the heavy lifting.
No — Close22 works with leads you already get. Once connected to Zillow, Facebook, Google, or your website, every new inquiry is automatically scored, responded to, and synced to your CRM within seconds.
Yes. Brokerage plans include compliance workflows, message approval options, and custom rollout support for multi-office teams. Contact us to discuss your specific requirements.
Monthly plans cancel anytime. Annual plans come with a 60-day money-back guarantee — if Close22 doesn't generate measurable results in the first 60 days, you get a full refund.

Ready to recover
your pipeline?

Start the 14-day trial when you're ready to go live, or run the free audit first if you want to preview the setup.